The article, written by Donatella Rosso Chioso, highlights the strong bond between Gatta, a family-run business, and the local community (“from blacksmiths in Samone to industrial metalworkers in Colleretto Giacosa”) over the course of 100 years and three generations. It describes how the company’s strength comes from a close-knit family whose members have worked together to overcome challenging times such as the international crisis in 2008, which saw a drop in production of 50%!
Apart from the importance of core values that have consolidated the bond between family identity and industrial activity, the article mentions the three guiding principles (defined “keywords” by CEO Silvia Gatta), which have inspired the company over the years.
- Diversification, in particular with regard to customers and sectors of activity;
- Investments, especially in human capital;
- Sacrifice, which is learned first of all in the family and then becomes an inspiring principle in the workplace as well.